Monthly Archives: November 2012

Comment on Basics of All Advertising and Selling: Introduction!

Posted on November 30, 2012 by Nate Marks

Mike Willett commented: Today we lost one of the greatest salesmen ever, Zig Ziglar. That smooth, southern voice in our ears should stand out and be listened to over and over again, since we in the ad world are really salesmen anyway. Two … Continue reading →

Posted in Branding, Business, Design, Marketing | Tagged Advertising, Advertising and Marketing, Brand, Business, Business and Economy, Consulting, Designer, Marketing, Marketing and Advertising, Niche market, Sales, Small business, smart business, Target audience, Target market, Zig Ziglar, Zig: The Autobiography of Zig Ziglar | Leave a comment

Basics of All Advertising and Selling: Introduction!

Posted on November 29, 2012 by Nate Marks

Burrow under the basics of all advertising and selling with “The Hi-5 Eternal Truths of all Advertising and Selling.” © I know. You’re probably fed up with the seminars, lectures and PowerPoint presentations on “The Basics” by someone who wants … Continue reading →

Posted in Branding, Business, Design, Marketing | Tagged Advertising, Advertising and Marketing, Advertising mail, Brand, Business, Business and Economy, Business Services, Consulting, Designer, Marketing, Marketing and Advertising, Niche market, Small business, smart business, Target audience, Target market, Television advertisement | 1 Comment

Take Creative Control!

Posted on November 27, 2012 by Nate Marks

Take Creative Control! The other day I received an email that read “Take Creative Control – An Ode to Creative Work.” It went on to say. “Behind every great advancement, in every industry, there is a creative mind. Creativity may … Continue reading →

Posted in Branding, Business, Design, Marketing | Tagged Advertising, Advertising and Marketing, Brand, Business, Consulting, Creative Work, Creativity, Designer, Marketing, Marketing and Advertising, Niche market, Small business, smart business, Target audience, Target market | Leave a comment

Comment on Some type styles shouldn’t be used for body text!

Posted on November 23, 2012 by Nate Marks

Mike Willett commented: More common sense that many common people can possibly understand, or, will take the time or make the effort to think about. After all, if you can’t read it, you can’t understand it, and if you meet those two criteria, why … Continue reading →

Posted in Branding, Business, Design, Marketing | Tagged Advertising, Advertising and Marketing, Brand, Business, Business and Economy, Business Services, Consulting, Marketing, Marketing and Advertising, Message, Mike Willett, Niche market, smart business, Target audience, Target market, Typeface | Leave a comment

Some type styles shouldn’t be used for body text!

Posted on November 22, 2012 by Nate Marks

Some type styles really shouldn’t be used for body text when marketing your products! People are producing more and more type styles and fonts every year. A few of these type faces are very readable, some are totally unreadable, and … Continue reading →

Posted in Branding, Business, Design, Marketing | Tagged Advertising, Advertising and Marketing, Body text, Brand, Business, Consulting, Designer, Font, Graphics, Marketing, Marketing and Advertising, Niche market, Sans-serif, SBA, Serif, Small business, smart business, Target audience, Target market, Typeface, Typography | 2 Comments

Comment on Marketing and the Holi-daze!

Posted on November 21, 2012 by Nate Marks

Mike Willett commented: Nate asks a very important question here, and one I’m sure many of us struggle with. Keeping up with our values while maintaining some dignity is not an easy thing these days, especially given the increase in change – … Continue reading →

Posted in Branding, Business, Design, Marketing | Tagged Advertising, Advertising and Marketing, Brand, Business, Business and Economy, Competition, Consulting, Designer, Marketing, Marketing and Advertising, Niche market, Small business, Target audience, Target market, Television advertisement | Leave a comment

Marketing and the Holi-daze!

Posted on November 20, 2012 by Nate Marks

I was raised up to believe that many of the Holidays actually had some significance in our daily lives – and that they were not just excuses to buy and to sell items at a bargain. Christmas, Easter, Hanukkah, Kwanza, … Continue reading →

Posted in Branding, Business, Design, Marketing | Tagged Advertising, Advertising and Marketing, Brand, Business, Business and Economy, Christmas, Competition, Consulting, Designer, Easter, Economy, Hanukkah, Holiday, Independence Day, July, Marketing, Marketing and Advertising, Memorial Day, Niche market, Small business, smart business, Target audience, Target market, Television advertisement, United States | 1 Comment

Comment on Readability!

Posted on November 19, 2012 by Nate Marks

Lewis Elin commented: Most people who design billboards and the clients who approve them should be drummed out of the advertising corps. Most billboards are crap. (I’d be more specific, but this is a family blog the best billboards are McDonald’s … Continue reading →

Posted in Branding, Business, Design, Marketing | Tagged Advertising, Advertising and Marketing, Billboard, Brand, Business, Consulting, Designer, Marketing, Marketing and Advertising, Niche market, Small business, smart business, Target audience, Target market | Leave a comment

Comment on The Company Naming Game!

Posted on November 16, 2012 by Nate Marks

Mike Willett commented: One of the first issues of someone starting a business is almost always the name. Bad examples of the result of naming a business, or company, are on vivid display all the time, and ego certainly becomes a part … Continue reading →

Posted in Branding, Business, Design, Marketing | Tagged Advertising, Advertising and Marketing, Brand, Business, Company, Consulting, Designer, Market research, Marketing, Marketing and Advertising, Niche market, Small business, Small Business Administration, smart business, Startup, Target audience, Target market | Leave a comment

The Company Naming Game!

Posted on November 15, 2012 by Nate Marks

Company names, and brand names, need to reflect the organization’s character, mission, and direction. The example above shows how bad naming can effect a company’s audience. Would you book a seat on an airline with a name like “Fireball” – … Continue reading →

Posted in Branding, Business, Design, Marketing | Tagged Advertising, Advertising and Marketing, Brand, Business, Business and Economy, Consulting, Marketing, Marketing and Advertising, Niche market, SBA, Small business, smart business, Target market | 1 Comment

Monthly Archives: November 2012

Comment on Basics of All Advertising and Selling: Introduction!

Basics of All Advertising and Selling: Introduction!

Take Creative Control!

Comment on Some type styles shouldn’t be used for body text!

Some type styles shouldn’t be used for body text!

Comment on Marketing and the Holi-daze!

Marketing and the Holi-daze!

Comment on Readability!

Comment on The Company Naming Game!

The Company Naming Game!

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