Comment on Basics of All Advertising and Selling: Introduction!

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Mike Willett commented:

Today we lost one of the greatest salesmen ever, Zig Ziglar. That smooth, southern voice in our ears should stand out and be listened to over and over again, since we in the ad world are really salesmen anyway.

Two quotes from Zig stand out in my memory, “Is it price you’re concerned about, or is it the cost? You know, Mike…price is a one-time thing…cost is a lifetime thing…

AND, wouldn’t you agree it’s better to spend a little more than you wanted…than a
little less than you shhhooouuulllddddd?????


Mike Willett 
Better Life Systems

About Nate Marks

We live and work in a world of visual images.
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