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Please note that the views and opinions expressed herein are those of the author(s), and do not necessarily reflect the views of the blog owner DesignMarks.biz. The ruminations, and opinions expressed in this blog, and in any blog articles hereto before, or hereafter published, are solely those of each of the authors. They are not approved by, reflective of, or edited by the institutions of which I am affiliated, nor by persons affiliated thereof. This blog is an expression by the author(s) to generate discussion, awareness, and interest in the marketing, branding, advertising, and creative services process, and the search for knowledge in these areas. Any republication, or quotation of the expressions made herein by the author(s) is strictly prohibited without written permission of said author(s).Authors
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Monthly Archives: March 2013
New Discussion: Profits and Pro Bono!
In a recessionary economy it seems like everyone is asking that we drop our prices, and do work at a very low cost – or that we work for free. Many times when confronted by these situations I ask the … Continue reading
Posted in Branding, Business, Design, Marketing
Tagged Advertising, Advertising and Marketing, Brand, Business, Business and Economy, Business Services, Business-to-business, Competition, Consulting, Design, Designer, Marketing, Marketing and Advertising, Niche market, Small business, smart business, Target audience, Target market, Television advertisement
2 Comments
Comment on: Planning Your Marketing Budget!
Mike Willett commented: Now this is an important topic for discussion for most any business. The author asks several very pertinent questions, rarely asked but constantly needing consideration. So many companies these days, even during these tough times, skip the … Continue reading
Posted in BlogHome\, Design, Marketing, Uncategorized
Tagged Advertising, Advertising and Marketing, Brand, branding, Business, Business and Economy, Business Services, Business-to-business, Competition, Consulting, Design, Designer, Marketing, Marketing and Advertising, Niche market, Small business, smart business, Target audience, Target market, Television advertisement
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New Discussion: Planning Your Marketing Budget!
While marketing budgets vary from company to company, the nation average is approximately six percent of revenues. The actual amount depends on the scope of your marketing and what you determine your return on investment should be. Now that you … Continue reading
Posted in Branding, Business, Design, Marketing
Tagged Advertising, Advertising and Marketing, Brand, branding, Business and Economy, Business Services, Business-to-business, Competition, Consulting, Design, Designer, Marketing, Marketing and Advertising, Niche market, Small business, smart business, Target audience, Target market, Television advertisement
1 Comment
New Discussion: What is Old is New Again – and it Sticks!
Even in an age of everything electronic: from phones to interactive projection whiteboards – sometimes we need the old fashion materials to put our points across. We still all use those little colored sticky notes that 3-M invented years ago. … Continue reading
Posted in Branding, Business, Design, Marketing
Tagged Advertising, Advertising and Marketing, Aerospace engineering, Brand, branding, Business and Economy, Business Services, Business-to-business, Competition, Consulting, Design, Designer, Marketing, Marketing and Advertising, Niche market, Small business, Target audience, Target market, Television advertisement
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New Discussion: Is Brandmark Consistency Important?
Is brandmark consistency really important? Actually – yes! Having your brandmark, trademark, servicemark, or logo produced in the same manner on all of your marketing, advertising, promotions, products, and service items alerts people to who you are. When companies use … Continue reading
Posted in Branding, Business, Design, Marketing
Tagged Advertising, Advertising and Marketing, Brand, branding, Business, Business and Economy, Business Services, Business-to-business, Competition, Consulting, Design, Designer, Logo, Marketing, Marketing and Advertising, Niche market, Service mark, Small business, smart business, Target audience, Target market, Television advertisement
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Comment on: I’m in Business, But Don’t Contact Me!
Leanne Hoagland-Smith commented: I agree about having all information current with working links and direct email address. Several years ago a marketing specialist talked about sending out personal “thank yous” via the USPS. Yet his own business card lacked a … Continue reading
Posted in Branding, Business, Design, Marketing
Tagged Advertising, Advertising and Marketing, Brand, branding, Business and Economy, Business Services, Business-to-business, Competition, Consulting, Design, Designer, Marketing, Marketing and Advertising, Niche market, Small business, Target audience, Target market, Television advertisement
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New Discussion: I’m in Business, But Don’t Contact Me!
I came across a very interesting blog, which produces a lot of great marketing content. One post in particular struck me as something that should be sent out as advice to people who truly want to market their companies. So, … Continue reading
Posted in Branding, Business, Design, Marketing
Tagged Advertising, Advertising and Marketing, Brand, branding, Business and Economy, Business Services, Business-to-business, Company, Competition, Consulting, Design, Designer, Marketing, Marketing and Advertising, Niche market, Small business, smart business, Target audience, Target market, Television advertisement
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New Discussion: Future Stuff!
Corning Incorporated has a way of presenting future products as if they are products in our daily lives – or will be soon. One of their latest videos “A Day Made of Glass 2: Same Day. Expanded Corning Vision” is … Continue reading
Posted in Branding, Business, Design, Marketing
Tagged Advertising, Advertising and Marketing, Brand, branding, Business and Economy, Business Services, Business-to-business, Competition, Consulting, Design, Designer, Marketing, Marketing and Advertising, Niche market, Small business, smart business, Target audience, Target market, Television advertisement
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New Discussion: Risks Beyond Advertising!
The old adage CYA is more important than ever these days. It goes far beyond advertising, and should be imperative in all your dealings, business and personal. I just went through the latest bank statement I receive each month, only to discover … Continue reading
Posted in Branding, Business, Design, Marketing
Tagged Advertising, Advertising and Marketing, Brand, branding, Business, Business and Economy, Business Services, Business-to-business, Competition, Consulting, Design, Designer, Marketing, Marketing and Advertising, Niche market, Small business, smart business, Target audience, Target market, Television advertisement
1 Comment
New Discussion: How to Get a Leg Up on the Competition!
There are so many types of media to use today. Here’s one way to get a leg up on the competition! http://designtaxi.com/news/356031/In-Japan-Young-Women-Rent-Out-Their-Legs-As-Ad-Space/ It’s obvious that people will look at these women’s legs, but how effective do you believe that the … Continue reading
Posted in Branding, Business, Design, Marketing
Tagged Advertising, Advertising and Marketing, Brand, Business and Economy, Business Services, Business-to-business, Competition, Consulting, Design, Designer, Marketing, Marketing and Advertising, Niche market, Small business, smart business, Target audience, Target market, Television advertisement
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