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Monthly Archives: March 2013
In a recessionary economy it seems like everyone is asking that we drop our prices, and do work at a very low cost – or that we work for free. Many times when confronted by these situations I ask the … Continue reading
Mike Willett commented: Now this is an important topic for discussion for most any business. The author asks several very pertinent questions, rarely asked but constantly needing consideration. So many companies these days, even during these tough times, skip the … Continue reading
While marketing budgets vary from company to company, the nation average is approximately six percent of revenues. The actual amount depends on the scope of your marketing and what you determine your return on investment should be. Now that you … Continue reading
Even in an age of everything electronic: from phones to interactive projection whiteboards – sometimes we need the old fashion materials to put our points across. We still all use those little colored sticky notes that 3-M invented years ago. … Continue reading
Is brandmark consistency really important? Actually – yes! Having your brandmark, trademark, servicemark, or logo produced in the same manner on all of your marketing, advertising, promotions, products, and service items alerts people to who you are. When companies use … Continue reading
Leanne Hoagland-Smith commented: I agree about having all information current with working links and direct email address. Several years ago a marketing specialist talked about sending out personal “thank yous” via the USPS. Yet his own business card lacked a … Continue reading
I came across a very interesting blog, which produces a lot of great marketing content. One post in particular struck me as something that should be sent out as advice to people who truly want to market their companies. So, … Continue reading