Monthly Archives: March 2013

New Discussion: Profits and Pro Bono!

In a recessionary economy it seems like everyone is asking that we drop our prices, and do work at a very low cost – or that we work for free. Many times when confronted by these situations I ask the … Continue reading

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Comment on: Planning Your Marketing Budget!

Mike Willett commented: Now this is an important topic for discussion for most any business. The author asks several very pertinent questions, rarely asked but constantly needing consideration. So many companies these days, even during these tough times, skip the … Continue reading

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New Discussion: Planning Your Marketing Budget!

While marketing budgets vary from company to company, the nation average is approximately six percent of revenues. The actual amount depends on the scope of your marketing and what you determine your return on investment should be. Now that you … Continue reading

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New Discussion: What is Old is New Again – and it Sticks!

Even in an age of everything electronic: from phones to interactive projection whiteboards – sometimes we need the old fashion materials to put our points across. We still all use those little colored sticky notes that 3-M invented years ago. … Continue reading

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Comment on: I’m in Business, But Don’t Contact Me!

Leanne Hoagland-Smith commented: I agree about having all information current with working links and direct email address. 

Several years ago a marketing specialist talked about sending out personal “thank yous” via the USPS. Yet his own business card lacked a … Continue reading

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New Discussion: I’m in Business, But Don’t Contact Me!

I came across a very interesting blog, which produces a lot of great marketing content. One post in particular struck me as something that should be sent out as advice to people who truly want to market their companies. So, … Continue reading

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