Is brandmark consistency really important? Actually – yes! Having your brandmark, trademark, servicemark, or logo produced in the same manner on all of your marketing, advertising, promotions, products, and service items alerts people to who you are.
When companies use their “marks” in many different ways it takes the potential buyer’s attention away from the company’s message. Notice how the big players use their brandmarks. Their usage of their brandmark is usually very consistent in color, proportion, and positioning.
Now its time to review your own brandmark program.