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Please note that the views and opinions expressed herein are those of the author(s), and do not necessarily reflect the views of the blog owner DesignMarks.biz. The ruminations, and opinions expressed in this blog, and in any blog articles hereto before, or hereafter published, are solely those of each of the authors. They are not approved by, reflective of, or edited by the institutions of which I am affiliated, nor by persons affiliated thereof. This blog is an expression by the author(s) to generate discussion, awareness, and interest in the marketing, branding, advertising, and creative services process, and the search for knowledge in these areas. Any republication, or quotation of the expressions made herein by the author(s) is strictly prohibited without written permission of said author(s).Authors
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Monthly Archives: July 2013
New Discussion: The story behind the logo!
We have had a lot of interest in our recent blog post about logos that present the essence of the company, corporation, or organization, that they represent. With that in mind we are beginning a series we call “The story … Continue reading
Posted in Branding, Business, Design, Marketing
Tagged Advertising, Advertising and Marketing, Brand, branding, Business, Business and Economy, Business Services, Business-to-business, Competition, Consulting, Design, Designer, Marketing, Niche market, Small business, smart business, Target audience, Target market, Television advertisement
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Comment on: Networking Suggestions!
Brandy Payne commented: This is really helpful for people who are new to networking! Thank you for posting this information! Brandy Payne bpayne1689@gmail.com
Posted in Branding, Business, Design, Marketing
Tagged Advertising, Advertising and Marketing, Brand, branding, Business, Business and Economy, Business Services, Business-to-business, Competition, Consulting, Design, Designer, Marketing, Marketing and Advertising, Niche market, Small business, smart business, Target audience, Target market, Television advertisement
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New Discussion: Networking Suggestions!
“They don’t care how much you know until they know how much you care!” “Don’t make promises you can’t keep, and keep the promises you make.” WHAT and WHEN * Target – where are your prospects? * Network once or … Continue reading
Posted in Branding, Business, Design, Marketing
Tagged Advertising, Advertising and Marketing, Brand, branding, Business, Business and Economy, Business Services, Business-to-business, Competition, Consulting, Design, Designer, Marketing, Marketing and Advertising, Niche market, Small business, smart business, Target audience, Target market, Television advertisement
1 Comment
Comment on: What’s a Penny Worth?
Bill Fotsch commented: Spencer, Good point. It reminds me of work I did with Southwest Airlines years ago. One of many insights they shared was, “The little things are the big things.” Same point… Bill Fotsch bill.fotsch@openbookcoaching.com
Posted in Branding, Business, Design, Marketing
Tagged Advertising, Advertising and Marketing, Brand, branding, Business, Business and Economy, Business Services, Business-to-business, Competition, Consulting, Design, Designer, Marketing, Marketing and Advertising, Niche market, Small business, smart business, Target audience, Target market, Television advertisement
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New Discussion: The Logo – the Essence of the Company!
This post is not about esthetics, but rather about how a company logo (trademark, servicemark, brandmark, or logo actually symbolizes the organization that it represents: the corporations face to the public. A company logo communicates ideas to people in the … Continue reading
Posted in Branding, Business, Design, Marketing
Tagged Advertising, Advertising and Marketing, Brand, branding, Business, Business and Economy, Business Services, Business-to-business, Competition, Consulting, Design, Designer, Marketing, Marketing and Advertising, Niche market, Small business, smart business, Target audience, Target market, Television advertisement
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Comment on: What makes a Good Ad?
Lewis Elin commented: I was eye-balling all the posts and come to “What makes a Good Ad?” I musta missed that session. I got a quick answer. A good ad accomplishes tasks and if it doesn’t do the first, forget … Continue reading
Posted in Branding, Business, Design, Marketing
Tagged Advertising, Advertising and Marketing, Brand, branding, Business, Business and Economy, Business Services, Business-to-business, Competition, Consulting, Design, Designer, Marketing, Marketing and Advertising, Niche market, Small business, smart business, Target audience, Target market, Television advertisement
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Comment on: Welcome to Wendy’s!
Michael J. Boskovic commented: Thanks for your latest blog post on the new Wendy’s design. I was heartened to see your positive comments on it. I eat at Wendy’s every so often, and have noticed improvement in their food. And I … Continue reading
Posted in Branding, Business, Design, Marketing
Tagged Advertising, Advertising and Marketing, Brand, branding, Business, Business and Economy, Business Services, Business-to-business, Competition, Consulting, Design, Designer, Marketing, Marketing and Advertising, Niche market, Small business, smart business, Target audience, Target market, Television advertisement
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New Discussion: What’s a Penny Worth?
Invariably during the course of a week, you walk into the local convenience store, fast food restaurant, or coffee shop and the bill is something like $8.51. You reach into your pocket and have fifty cents in change. You look … Continue reading
Posted in Branding, Business, Design, Marketing
Tagged Advertising, Advertising and Marketing, Brand, branding, Business, Business and Economy, Business Services, Business-to-business, Competition, Consulting, Design, Designer, Marketing, Marketing and Advertising, Niche market, Small business, smart business, Target audience, Target market, Television advertisement
1 Comment
Comment on: Who’s Flying Your Website?
Cal Thixton commented: Oddly enough, I had a very similar conversation with a local design agency a few days ago; the people who know how to detail your car and make it appealing tend not to be the ones who … Continue reading
Posted in Branding, Business, Design, Marketing
Tagged Advertising, Advertising and Marketing, Brand, branding, Business, Business and Economy, Business Services, Business-to-business, Competition, Consulting, Design, Designer, Marketing, Marketing and Advertising, Niche market, Small business, smart business, Target audience, Target market, Television advertisement
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New Discussion: Welcome to Wendy’s!
Wendy’s, the fast food chain of restaurants, has just unveiled its new logo. What is interesting about the new logo is that Wendy’s has developed a contemporary version of their older logo – without losing the essence of the original … Continue reading
Posted in Branding, Business, Design, Marketing
Tagged Advertising, Advertising and Marketing, Brand, branding, Business, Business and Economy, Business Services, Business-to-business, Competition, Consulting, Design, Designer, Marketing, Marketing and Advertising, Niche market, Small business, smart business, Target audience, Target market, Television advertisement
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