Monthly Archives: July 2013

New Discussion: The story behind the logo!

We have had a lot of interest in our recent blog post about logos that present the essence of the company, corporation, or organization, that they represent. With that in mind we are beginning a series we call “The story … Continue reading

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Comment on: Networking Suggestions!

Brandy Payne commented: This is really helpful for people who are new to networking! Thank you for posting this information! Brandy Payne bpayne1689@gmail.com

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New Discussion: Networking Suggestions!

“They don’t care how much you know until they know how much you care!” “Don’t make promises you can’t keep, and keep the promises you make.” WHAT and WHEN * Target – where are your prospects? * Network once or … Continue reading

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Comment on: What’s a Penny Worth?

Bill Fotsch commented: Spencer, Good point. It reminds me of work I did with Southwest Airlines years ago. One of many insights they shared was, “The little things are the big things.” Same point… Bill Fotsch bill.fotsch@openbookcoaching.com

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New Discussion: The Logo – the Essence of the Company!

This post is not about esthetics, but rather about how a company logo (trademark, servicemark, brandmark, or logo actually symbolizes the organization that it represents: the corporations face to the public. A company logo communicates ideas to people in the … Continue reading

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Comment on: What makes a Good Ad?

Lewis Elin commented: I was eye-balling all the posts and come to “What makes a Good Ad?” I musta missed that session. I got a quick answer. A good ad accomplishes tasks and if it doesn’t do the first, forget … Continue reading

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Comment on: Welcome to Wendy’s!

Michael J. Boskovic commented: Thanks for your latest blog post on the new Wendy’s design. I was heartened to see your positive comments on it. I eat at Wendy’s every so often, and have noticed improvement in their food. And I … Continue reading

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