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Author Archives: Nate Marks
There are so many really bad logos (trademarks, service marks, brand marks, etc.) in the marketplace now a days. Symbols that may be cute, or funny, or colorful, but don’t provide the basic needs of a real logo. As you … Continue reading
Some of us are aware that there is no Santa Claus – and no Easter Bunny – and no Tooth Fairy. Well, there also is no free shipping! True, you may not find a fee for shipping on your purchases, … Continue reading
When writing an ad – or doing marketing – don’t duck the issue. You need to be honest with your target market. Tell them what you are selling (or promoting) and why this particular target market should buy it! People … Continue reading
All companies need valid research in order to develop their products, services, and events. But, the research needs to be “valid.” Research that is developed to meet one’s own predetermined conclusions means little or nothing, and should be redefined as … Continue reading
We all know the general purpose of a logo: to identify an organization, a product, or an event. But, that’s just a surface explanation. What do we really mean – and how do we accomplish that goal? In order to … Continue reading
There are several terms to describe how a company, or organization, should present itself to its audience: branding, identification design, etc. But, they are all basically telling us the same thing: to be well recognized by your audience (and by … Continue reading