Comment on: What makes a Good Ad?

Where Do You Find

Lewis Elin commented:

I was eye-balling all the posts and come to “What makes a Good Ad?” I musta missed that session. I got a quick answer. A good ad accomplishes tasks and if it doesn’t do the first, forget the second.

A good ad:

(1)   presses the reader’s / viewer’s / listener’s hot button of self
interest and then,

(2)   convinces him / her to take whatever the action is the
advertiser desires.

Buy the product. Make the call. Visit the website. remember the name. the alleged professionals get so wrapped up in their own barnyard bovine or equestrian excreta that they totally lose sight of these two objectives. they use creativity to sabotage their own ads.

Lewis Elin

About Nate Marks

We live and work in a world of visual images.
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