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Monthly Archives: May 2013
Jim Leonardson commented: Another possible interpretation is that he doesn’t know the difference between a logo, an identity, a brand, or a trademark, or the value of them. Also if he keeps getting design work for free from … Continue reading
Every so often as I go to the web looking for a particular font, I am reminded of a question that I was asked years ago: “How many typefaces do you use on a regular basis?” At the time I … Continue reading
Jim Leonardson commented: Some points I would like to make—pro bono comes from the legal term pro bono publico, “for the public good”. An attorney defending a client pro bono if their civil rights have been violated is in effect, … Continue reading
Before you develop a website you should determine: 1) why you need a website, 2) what product, service, or message you want to sell, and 3) who is your target market. Once you have made these determinations you need to … Continue reading
Our firm developed a pro-bono logo for a client. He was unhappy with it and said that he wouldn’t use it because it was identical to another company’s logo – we researched it – it wasn’t. We asked that the … Continue reading
A few weeks after we delivered the pro-bono logo to the client he called us asking if we would add a tag line to the logo. The addition didn’t seem to be too complicated, so we added the text. Two … Continue reading