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Monthly Archives: May 2013
Comment on: A Pro-Bono No-Go! – part 3 of 3!
Jim Leonardson commented: Another possible interpretation is that he doesn’t know the difference between a logo, an identity, a brand, or a trademark, or the value of them. Also if he keeps getting design work for free from … Continue reading
Posted in Branding, Business, Design, Marketing
Tagged Advertising, Advertising and Marketing, Brand, branding, Business, Business and Economy, Business Services, Business-to-business, Competition, Consulting, Design, Designer, Marketing, Marketing and Advertising, Niche market, Small business, smart business, Target audience, Target market, Television advertisement
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New Discussion: How Many Typefaces Do You Use?
Every so often as I go to the web looking for a particular font, I am reminded of a question that I was asked years ago: “How many typefaces do you use on a regular basis?” At the time I … Continue reading
Posted in Branding, Business, Design, Marketing
Tagged Advertising, Advertising and Marketing, Brand, branding, Business, Business and Economy, Business Services, Business-to-business, Competition, Consulting, Design, Designer, Marketing, Marketing and Advertising, Niche market, Small business, smart business, Target audience, Target market, Television advertisement
1 Comment
Comment on: A Pro-Bono No-Go! – part 2 of 3!
Jim Leonardson commented: Some points I would like to make—pro bono comes from the legal term pro bono publico, “for the public good”. An attorney defending a client pro bono if their civil rights have been violated is in effect, … Continue reading
Posted in Branding, Business, Design, Marketing
Tagged Advertising, Advertising and Marketing, Brand, branding, Business, Business and Economy, Business Services, Business-to-business, Competition, Consulting, Design, Designer, Marketing, Marketing and Advertising, Niche market, Small business, smart business, Target audience, Target market, Television advertisement
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New Discussion: Is Your Website Working for You?
Before you develop a website you should determine: 1) why you need a website, 2) what product, service, or message you want to sell, and 3) who is your target market. Once you have made these determinations you need to … Continue reading
Posted in Branding, Business, Design, Marketing
Tagged Advertising, Advertising and Marketing, Brand, branding, Business, Business and Economy, Business Services, Business-to-business, Competition, Consulting, Design, Designer, Marketing, Marketing and Advertising, Niche market, Small business, smart business, Target audience, Target market, Television advertisement
1 Comment
New Discussion: A Pro-Bono No-Go! – part 3 of 3.
Our firm developed a pro-bono logo for a client. He was unhappy with it and said that he wouldn’t use it because it was identical to another company’s logo – we researched it – it wasn’t. We asked that the … Continue reading
Posted in Branding, Business, Design, Marketing
Tagged Advertising, Advertising and Marketing, Brand, branding, Business, Business and Economy, Business Services, Business-to-business, Competition, Consulting, Design, Designer, Marketing, Marketing and Advertising, Niche market, Small business, smart business, Target audience, Target market, Television advertisement
1 Comment
New Discussion: A Pro-Bono No-Go! – part 2 of 3.
A few weeks after we delivered the pro-bono logo to the client he called us asking if we would add a tag line to the logo. The addition didn’t seem to be too complicated, so we added the text. Two … Continue reading
Posted in Branding, Business, Design, Marketing
Tagged Advertising, Advertising and Marketing, Brand, branding, Business, Business and Economy, Business Services, Business-to-business, Competition, Consulting, Design, Designer, Marketing, Marketing and Advertising, Niche market, Small business, smart business, Target audience, Target market, Television advertisement
3 Comments
Comment on: Thumbs Up for Thumb Typing!
Mike Willett commented: Aw, I’m all thumbs anyway, besides, my father, a physics teacher at the high school level, made sure I took typing my first and second semesters in high school. One of the best things he ever did for … Continue reading
Posted in Branding, Business, Design, Marketing
Tagged Advertising, Advertising and Marketing, Brand, branding, Business, Business and Economy, Business Services, Business-to-business, Competition, Consulting, Design, Designer, Marketing, Marketing and Advertising, Niche market, Small business, smart business, Target audience, Target market, Television advertisement
1 Comment
New Discussion: A Pro-Bono No-Go! – part 1of 3.
Last year, at a local convention, one of the presenters suggested that the attendees should be more giving of themselves – and of their talents, because this would create for a better world for all of us. In theory this … Continue reading
Posted in Branding, Business, Design, Marketing
Tagged Advertising, Advertising and Marketing, Brand, branding, Business, Business and Economy, Business Services, Business-to-business, Competition, Consulting, Design, Designer, Marketing, Marketing and Advertising, Niche market, Small business, smart business, Target audience, Target market, Television advertisement
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New Discussion: Thumbs Up for Thumb Typing!
Ever since the beginning of writing people have been trying to upgrade the process: pictograms, letters, typewriters, keyboards, etc.. Recently researchers at the University of St. Andrews in Scotland have devised a new keyboard arrangement based on typing with your … Continue reading
Posted in Branding, Business, Design, Marketing
Tagged Advertising, Advertising and Marketing, Brand, branding, Business, Business and Economy, Business Services, Business-to-business, Competition, Consulting, Design, Designer, Marketing, Niche market, Small business, smart business, Target audience, Target market, Television advertisement
2 Comments
Comment on: Great Ad – Wrong Client!
Leanne Hoagland-Smith commented: Advertising is marketing and specifically a marketing channel or tactic. Marketing requires an emotionally compelling message directed to the ideal customer that looks to current pressing wants or needs. The K-Mart ad is great and does attract … Continue reading
Posted in Branding, Business, Design, Marketing
Tagged Advertising, Advertising and Marketing, Brand, branding, Business, Business and Economy, Business Services, Business-to-business, Competition, Consulting, Design, Designer, Marketing, Marketing and Advertising, Niche market, Small business, smart business, Target audience, Target market, Television advertisement
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