Monthly Archives: January 2013

New Discussion: Communicate a Message to Your Target Audience!

How many times have we read, heard, or seen an ad – and not instantly understood the message. Even if the ad has impact and interest we still need to know what the product, or service is – and what … Continue reading

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New Discussion: You Need to be in the Game – part two!

When one is in the creatives services – whether it is marketing, branding, advertising, media relations, communication design, etc. – it is a business – not a hobby. It’s great to be creative, but you must always be aware that your services come … Continue reading

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New Discussion: You Need to be in the Game – part one of two!

Creative Services ARE Businesses! “i just got ripped off,” she said to me. “I just did all that work, and I didn’t get a dime. And, he made a lot of money off of the ads and marketing that I … Continue reading

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Comment on: Trusting Your Marketing Pro!

Ed Lines Jr. commented: Great piece, here’s my take on this scenario. Many years ago, I was the senior photographer at one of the world’s largest scientific, educational, aquatic institutions that had a photography department (and that wasn’t owned by … Continue reading

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New Discussion: Trusting Your Marketing Pro!

The other day I received this message, “Need Branding & Marketing Help? Everything From Website Development, Logo & Branding Design to Email & Print Marketing Material Creation. My Work is 100% Hands on & My Rates are Competitive & Fair.” … Continue reading

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New Discussion: The Little Things Can Also Cost You from a Legal Standpoint!

The importance of considering the little things in an advertising piece as a potential distraction to the primary message can no doubt be important (see recent post: Really – Sweat the Little Things! (1/8/2013)). But, occasionally those little things that seemingly innocuously creep … Continue reading

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