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Monthly Archives: January 2013
When one is in the creatives services – whether it is marketing, branding, advertising, media relations, communication design, etc. – it is a business – not a hobby. It’s great to be creative, but you must always be aware that your services come … Continue reading
Creative Services ARE Businesses! “i just got ripped off,” she said to me. “I just did all that work, and I didn’t get a dime. And, he made a lot of money off of the ads and marketing that I … Continue reading
Ed Lines Jr. commented: Great piece, here’s my take on this scenario. Many years ago, I was the senior photographer at one of the world’s largest scientific, educational, aquatic institutions that had a photography department (and that wasn’t owned by … Continue reading
The other day I received this message, “Need Branding & Marketing Help? Everything From Website Development, Logo & Branding Design to Email & Print Marketing Material Creation. My Work is 100% Hands on & My Rates are Competitive & Fair.” … Continue reading
The importance of considering the little things in an advertising piece as a potential distraction to the primary message can no doubt be important (see recent post: Really – Sweat the Little Things! (1/8/2013)). But, occasionally those little things that seemingly innocuously creep … Continue reading
Richard Eastline commented: It may be smart if you’re dealing with talented people who actually create rather than adapt a design from their collection of generic-style logos. The objective is to get a design that has some relation to the … Continue reading