Monthly Archives: February 2013

New Discussion: Risks of Comparative Advertising and Establishment Claims, part 2!

To prove a superiority claim false, a claimant generally has to have affirmative evidence (e.g., its own testing) disproving the superiority of the referenced quality. Thus, although it is certainly advisable for an advertiser to have factual information to back … Continue reading

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New Discussion: Risks of Comparative Advertising and Establishment Claims, part 1!

An advertisement that specifically references a competitor’s goods or services can certainly be an effective promotional message. By highlighting certain benefits of the advertised brand or specific deficiencies of the competing product, such ads can persuade consumers by comparing a … Continue reading

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Comment on: Advertising So Good You Can Taste It!

Mike Willett commented: This is just way too much. Only the ad world could come up with this one. It will be the brunt of jokes for years to come. That said, I would assume that all of that attention, … Continue reading

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New Discussion: Advertising So Good You can Taste It!

We are used to advertising using language and sound – and visual technology such as illustration, photography, and motion images. In the 1970’s with the development of treating paper and other items with a microfragrance coating came the “scratch and … Continue reading

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Comment on: Branding Your Company!

Ed Lines Jr. commented: I would add “Unique” and “Timeless.” It’s one thing to be consistent, but will it stand the test of time? Ed Lines Jr. Ed Lines Photography http://twitter.com/PrintsEdward

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Comment on: Branding Your Company!

Mike Willett commented: Interesting subject, considering much of business has passed on to a different attitude about branding. Now days it seems to be a mixture of bad taste and bad communications, or no attempt at communicating identity what so … Continue reading

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New discussion: branding your company!

The most important part of marketing and advertising is to get your audience to instantly recognize your company, product, or service. A basic component of this deals with visually presenting your company to the marketplace in an integrated manner, so … Continue reading

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