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Lewis R. Elin
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Monthly Archives: December 2012
Lewis Elin commnted: Type Faces Nate, what do you have against easy reading? I think that light grey type S*U*C*K*S, Hard to read. Any I think all italics is also hard to read. My bias is that when one looks … Continue reading
Do you really know who your customers, and your potential customers are? Yes – you do! In marketing and advertising that should be your first priority goal. If you cannot pin down your niche target market then you are wasting … Continue reading
Bill O’Brien commented: Perfectly said! Marketing for marketing sake never satisfies. The need to do the work and drill down to understand not only your base but, equally important, their base is so important in a B2B setting. In B2C … Continue reading
Do you really understand your customer base? BusinessDictonary.com describes a customer base as, “The clients to whom a business sells products and services. The customer base is a relatively broad number of customers, with a smaller section of the base … Continue reading
THE HI-5 ETERNAL TRUTHS OF ALL SUCCESSFUL ADVERTISNG. © Forget these Hi-5’s and you can forget about either a career in advertising or writing more effective ads for your business. There are all kinds of rules, guidelines, checklists, books and … Continue reading
Mike Willett comment: Can you imagine, this writer has the gaul to suggest that buying is a self interest act! Well, he’s right, and it’s high time the advertising world figured that out, and if you depend on those that work … Continue reading