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Please note that the views and opinions expressed herein are those of the author(s), and do not necessarily reflect the views of the blog owner DesignMarks.biz. The ruminations, and opinions expressed in this blog, and in any blog articles hereto before, or hereafter published, are solely those of each of the authors. They are not approved by, reflective of, or edited by the institutions of which I am affiliated, nor by persons affiliated thereof. This blog is an expression by the author(s) to generate discussion, awareness, and interest in the marketing, branding, advertising, and creative services process, and the search for knowledge in these areas. Any republication, or quotation of the expressions made herein by the author(s) is strictly prohibited without written permission of said author(s).Authors
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Monthly Archives: December 2012
A Comment on Our Blog!
Lewis Elin commnted: Type Faces Nate, what do you have against easy reading? I think that light grey type S*U*C*K*S, Hard to read. Any I think all italics is also hard to read. My bias is that when one looks … Continue reading
Posted in Branding, Business, Design, Marketing
Tagged Advertising, Advertising and Marketing, Business-to-business, Consulting, Designer, Marketing
2 Comments
Don’t Scatter Your Budget!
Do you really know who your customers, and your potential customers are? Yes – you do! In marketing and advertising that should be your first priority goal. If you cannot pin down your niche target market then you are wasting … Continue reading
Posted in Branding, Business, Design, Marketing
Tagged Advertising, Advertising and Marketing, Brand, Business, Business and Economy, By Ethnic or Cultural Focus, Consulting, Customer, Designer, Marketing, Marketing and Advertising, Niche market, Small business, smart business, Target audience, Target market, Television advertisement
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Comment on: Do You Understand Your Customer Base?
Bill O’Brien commented: Perfectly said! Marketing for marketing sake never satisfies. The need to do the work and drill down to understand not only your base but, equally important, their base is so important in a B2B setting. In B2C … Continue reading
Posted in Branding, Business, Design, Marketing
Tagged Advertising, Advertising and Marketing, Brand, branding, Business, Business and Economy, Business-to-business, Consulting, Designer, Marketing, Marketing and Advertising, Niche market, Small business, smart business, Target audience, Target market, Television advertisement
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Do You Understand Your Customer Base?
Do you really understand your customer base? BusinessDictonary.com describes a customer base as, “The clients to whom a business sells products and services. The customer base is a relatively broad number of customers, with a smaller section of the base … Continue reading
Comment on Basics of All Advertising and Selling: Summary!
Jim Stoynoff commented: This is great, concise and actionable advice to keep in mind, not only for business marketing but also for earning buy-in for change management and other initiatives, thanks for sharing! Jim Stoynoff Synergies Professional Group http://www.linkedin.com/groups/Synergies-Professional-Group-3678686
Posted in Branding, Business, Design, Marketing
Tagged Advertising, Advertising and Marketing, Advertising mail, Articles, Brand, Business, Business and Economy, business marketing, Change management, Consulting, Designer, LinkedIn, Management, Marketing, Marketing and Advertising, Niche market, Organizational Change, Small business, smart business, Target audience, Target market
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Basics of All Advertising and Selling: Summary!
THE HI-5 ETERNAL TRUTHS OF ALL SUCCESSFUL ADVERTISNG. © Forget these Hi-5’s and you can forget about either a career in advertising or writing more effective ads for your business. There are all kinds of rules, guidelines, checklists, books and … Continue reading
Comment on: Basics of All Advertising and Selling: When!
Mike Willett comment: Can you imagine, this writer has the gaul to suggest that buying is a self interest act! Well, he’s right, and it’s high time the advertising world figured that out, and if you depend on those that work … Continue reading
Basics of All Advertising and Selling: When!
HI-5 ETERNAL TRUTHS OF ALL SUCCESSFUL ADVERTISSING #5. © WHEN? When will someone (again, like you and me) buy anything at all? And, I mean “anything.” People will only buy when the perceived benefits outweigh the value of the money … Continue reading
Basics of All Advertising and Selling: Why!
HI-5 ETERNAL TRUTHS OF ALL SUCCESSFUL ADVERTISING #4. © Don’t argue with me. There are only two reasons why anyone buys anything. Period. The only reasons why you or anybody else buys anything, anytime, anywhere is to either get something … Continue reading
Posted in Branding, Business, Design, Marketing
Tagged Advertising, Advertising and Marketing, Advertising mail, Brand, Business, Business and Economy, Consulting, Designer, Marketing, Marketing and Advertising, Niche market, Small business, smart business, Target audience, Target market
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Comment on: Basics of All Advertising and Selling: Verisimilitude!
Mike Willett comment: Once again, Lewis has hit the proverbial “nail on the head”! Now that we are in full swing on the internet, it would appear that most internet marketers think they can make most any claim, and get … Continue reading
Posted in Branding, Business, Design, Marketing
Tagged Advertising, Advertising and Marketing, Advertising mail, Brand, Business, Business and Economy, Consulting, Designer, Marketing, Marketing and Advertising, Niche market, Small business, smart business, Target audience, Target market, Television advertisement
2 Comments
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