Mike Willett comment:
Can you imagine, this writer has the gaul to suggest that buying is a self interest
act! Well, he’s right, and it’s high time the advertising world figured that out, and if you
depend on those that work in this field and they tell you anything different, find
someone else to take advice from.
Motivation to do much of anything instinctly comes from deep inside with a need to
satisfy self. How can you help others load up on satisfaction? If you know the answer to
that question, then for heaven’s sake, tell your potential customers, tell them now, and
tell them often. Without that, save your money, you sure won’t be making much!