Comment on: Basics of All Advertising and Selling: Verisimilitude!

Lewis Five Components art 04b

Mike Willett comment:

Once again, Lewis has hit the proverbial “nail on the head”! Now that we are in full swing on the internet, it would appear that most internet marketers think they can make most any claim, and get away with it, no matter whether there is any truth to their advertising or not. The temptation to exaggerate is overwhelming, and many current providers on the net seem unable or unwilling to avoid it.

The result of exaggerations and ridiculous claims tends to make the buyer
beware…all the time on almost anything, including what may even be the truth. Then add to that sin #2, let’s all make ridiculous claims and the entire market will become fearful of using that very market, to say nothing about being skeptical of most anything that appears on the internet.

Number 3? Make sure you give the store away, then up sell the hell out of the original product with even more unbelievable claims. I wonder why the return rate on the internet is so high? Exaggeration, outright dishonesty and claims that can never truthfully be proven will kill an internet business and hurt many others. None of us needs that kind of abuser on the internet!

Mike Willett 
Better Life Systems
www.BetterLifeBizApps.com
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About Nate Marks

We live and work in a world of visual images.
This entry was posted in Branding, Business, Design, Marketing and tagged , , , , , , , , , , , , , , , . Bookmark the permalink.

2 Responses to Comment on: Basics of All Advertising and Selling: Verisimilitude!

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