Tag Archives: Copywriting

New Discussion: So Little Shopping Time!

So many Holidays – so little shopping time! Almost very store I pass, and almost every ad I see, has a red bow, or ribbon located in plain sight. Again, this year, people were trampled when stores opened on Black … Continue reading

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New Discussion: Why Ad Agencies Aren’t Going Away Anytime Soon!

Advertising Age recently printed an interesting article by Al Reis, Chairman of Reis & Reis, an Atlanta-based marketing strategy firm, titled: “Why Ad Agencies Aren’t Going Away Anytime Soon.” Here’s what it said: Why Ad Agencies Aren’t Going Away Anytime Soon. … Continue reading

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Comment on: Being Too Cute!

Lewis R. Elin commented: It’s intellectual arrogance. Too many intelligent, but arrogant snobs think they’re above doing what is simple and has worked before. They feel that they have to blaze new trails of camouflaging sales messages. Sales? How gross. … Continue reading

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Comment on: Three Primary Habits: FUE!

Bill Fotsch commented: Bob’s emphasis on Focus, Urgency and Execution make a great deal of sense, not only for the small business owner, but also for the employees of his company. This is precisely what the application of Open Book … Continue reading

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Comment on: Camouflage and Distraction!

Mike Willett commented: Again, you are on the money! Having owned a studio specializing in advertising photography in Chicago for almost 40 years, though this does not sound like much of a problem, it’s huge. Clients now think they know … Continue reading

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New Discussion: Communicate a Message to Your Target Audience!

How many times have we read, heard, or seen an ad – and not instantly understood the message. Even if the ad has impact and interest we still need to know what the product, or service is – and what … Continue reading

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