Comment on: Do You Understand Your Customer Base?

Understanding Your Customer Base 2

Bill O’Brien commented:

Perfectly said! Marketing for marketing sake never satisfies. The need to do the work and drill down to understand not only your base but, equally important, their base is so important in a B2B setting. In B2C it is important to spend the time on psychographics and understand how your customer needs are met and how they might change.

Bill O’Brien
Channel Business Development Manager

About Nate Marks

We live and work in a world of visual images.
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