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Monthly Archives: April 2013
What you find on the web is not necessary free. I’ve talked to a lot of people that go to the world wide web to look for images, illustrations, and photos. And, yes, some of them are actually free – … Continue reading
Consumer packaging, especially packaging that is presented on shelves in grocery stores, department stores, and big box stores, can often get lost in the visual array being presented to the viewer. When your packaged product is among thousands of other … Continue reading
Ah, once again we receive a call to “common sense”, and according to my late Father, a teacher, we all know that “common sense is terribly uncommon”. Does it work? You bet! Does it apply to the world of advertising? … Continue reading
When making a presentation to an audience: with charts, laptop projection, or any other visual medium – you must consider the audience. Most presenters are so intent about delivering their particular subject material that that want to tell everyone watching … Continue reading
Mike Willett commented: Some advertisers feel that more words mean more results. Some feel just the opposite, but getting it just right is rapidly becoming a lost art. Brief, smart, to the point use of copy is one of … Continue reading
For a couple of year’s I have been passing a particular billboard along the expressway. It’s not a bad piece of advertising, but it just doesn’t do the best job – even tho it is so close to doing what … Continue reading