Monthly Archives: April 2013

New Discussion: Don’t Steal!

What you find on the web is not necessary free. I’ve talked to a lot of people that go to the world wide web to look for images, illustrations, and photos. And, yes, some of them are actually free – … Continue reading

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New Discussion: Consumer Packaging!

Consumer packaging, especially packaging that is presented on shelves in grocery stores, department stores, and big box stores, can often get lost in the visual array being presented to the viewer. When your packaged product is among thousands of other … Continue reading

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Comment on: Really – Sweat the Little Things!

Ah, once again we receive a call to “common sense”, and according to my late Father, a teacher, we all know that “common sense is terribly uncommon”. Does it work? You bet! Does it apply to the world of advertising? … Continue reading

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New Discussion: Don’t Loose Your Audience!

When making a presentation to an audience: with charts, laptop projection, or any other visual medium – you must consider the audience. Most presenters are so intent about delivering their particular subject material that that want to tell everyone watching … Continue reading

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Comment on: Missing the Opportunity!

  Mike Willett commented: Some advertisers feel that more words mean more results. Some feel just the opposite, but getting it just right is rapidly becoming a lost art. Brief, smart, to the point use of copy is one of … Continue reading

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New Discussion: Missing the Opportunity!

For a couple of year’s I have been passing a particular billboard along the expressway. It’s not a bad piece of advertising, but it just doesn’t do the best job – even tho it is so close to doing what … Continue reading

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New Discussion: Don’t Over Think Your Brand!

A friend of mine sent me a link that he thought would interest me – it did – and I’ll pass it on to you. Sometimes after their brand is well established a company will try to rebrand itself (or … Continue reading

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