Monthly Archives: October 2012

A Change for the “Badder!”

It’s a change for the badder… ’cause we don’t know no better!  We have been in this Great Recession for an extended period of time, and that causes businesses to continually make changes just in order to keep afloat. Now that … Continue reading

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Don’t Give it Away! – part 2 of 3.

With the economy still suffering from this long recession we keep finding company’s that are preying on creatives. Their hook is that they will find companies that are looking for help with developing logos, designing brochures, photography, copywriting, etc. – no … Continue reading

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Comment on Send the Check, Credit Card or Cash!

Mike Willett commented: Well Lewis, you’ve gone and done it again! Made sense, that is, and after all, marketing, whether done in print, tv or especially the internet, carries certain responsibilities in order to get benefits to the seller. The … Continue reading

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Don’t Give it Away! – part 1 of 3.

Hard times bring out both the best – and the worst in people. On the one hand people tend to band together to help one another: on the other hand we find people who try to make money on the … Continue reading

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Send the Check, Credit Card or Cash!

The name of the game in direct mail selling, as well as just about all advertising, is to get someone to send in money or go out and buy something. Today’s advertising and selling efforts are infiltrated and often dominated … Continue reading

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Comment on Size Does Matter!

Mike Willett Commented: Aw, Nate, you’re always so practical Great information for those that can’t think, and there are many these days. Just look around and you’ll see many designers and owners doing their own thing, that you can see just what … Continue reading

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Size Does Matter!

If a designer can read the piece that they are working on (on the computer screen) that is no indication that the item – when finally produced – will actually be readable by the intended individual. Care must be taken to analyze … Continue reading

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