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Category Archives: Branding
There are so many really bad logos (trademarks, service marks, brand marks, etc.) in the marketplace now a days. Symbols that may be cute, or funny, or colorful, but don’t provide the basic needs of a real logo. As you … Continue reading
Some of us are aware that there is no Santa Claus – and no Easter Bunny – and no Tooth Fairy. Well, there also is no free shipping! True, you may not find a fee for shipping on your purchases, … Continue reading
We all know the general purpose of a logo: to identify an organization, a product, or an event. But, that’s just a surface explanation. What do we really mean – and how do we accomplish that goal? In order to … Continue reading
Several years ago we were called in to redeveloped a simple website because it was not pulling in traffic. The basic pages and text were fine, but the graphics was off-putting. The site was so dull and the navigation difficult, … Continue reading
I was attending a networking meeting and the meeting was coming to an end. I was just about to leave when a woman came over to the table that I was sitting at. She asked if she could sit down. I nodded ‘yes.” … Continue reading
Although it was a while ago, a lesson that has stuck with me since school (and has certainly helped me as a designer) was one taught to me by my professors: observe and select. While walking around a local harbor … Continue reading
Mike Willett commented: The word Networking has been made very popular these days, primarily through companies such as Amway, to describe their form of business. Though many hot shots in the business world laugh at such a company and their … Continue reading