Monthly Archives: September 2013

New Discussion: Presenting Your Company to Your Target Market!

Marketing and advertising have changed dramatically since the “Mad Men” days. The biggest change has been bought about by technology – technology that now allows us to take a company, product, or service worldwide – instantly. True, you still have … Continue reading

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New Discussion: What IS your Message?

With most of the advertising messages that we see today it is difficult to get an immediate handle on just what the product, or service, is that is being advertised. We see a lot of fast flashes of images – … Continue reading

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New Discussion: Do We Really Need a Map?

I read in DesignTAXI that Adweek has created a map that points out the top advertising agency in each state. It is titled “The United States of Ad Agencies.” The agencies that were applied to the map were picked based … Continue reading

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New Discussion: A New Twist for Buildings!

   Another amazing building is in the works for Dubai. Dubbed the Da Vinci Tower, the dynamic structure is planned to be a 68 to 80 story moving skyscraper. – depending upon what report you read. It will be the … Continue reading

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New Discussion: What About Color?

This is such an important issue that I thought we should bring it back for a second time – so read on… An advertiser, or a designer, needs to consider the use of color in graphics, photos and text when … Continue reading

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New Discussion: The Importance of Paper!

Mike Willett suggested that we look at this delightful Le Treflead  advertisement regarding the use of paper: http://www.youtube.com/embed/V_gOZDWQj3Q?rel=0. No more needs to be said. Enjoy

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Comment on: Your Nails Will Tell it All!

Mike Willett commented: Confusion, that’s what it is called, and it can certainly help in keeping your customers in that state. Is it the design community, or the management side of the fence? It would certainly indicate confusion in many … Continue reading

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