Tag Archives: Small business

New Discussion: So Little Shopping Time!

So many Holidays – so little shopping time! Almost very store I pass, and almost every ad I see, has a red bow, or ribbon located in plain sight. Again, this year, people were trampled when stores opened on Black … Continue reading

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New Discussion: Why Ad Agencies Aren’t Going Away Anytime Soon!

Advertising Age recently printed an interesting article by Al Reis, Chairman of Reis & Reis, an Atlanta-based marketing strategy firm, titled: “Why Ad Agencies Aren’t Going Away Anytime Soon.” Here’s what it said: Why Ad Agencies Aren’t Going Away Anytime Soon. … Continue reading

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New Discussion: A Short Lesson in Typography!

There are a vast amount of type styles and type fonts in use today – including just about everything that has been developed in the past. So, I can understand that it can be a complicated subject, especially when trying … Continue reading

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Comment on: Being Too Cute!

Lewis R. Elin commented: It’s intellectual arrogance. Too many intelligent, but arrogant snobs think they’re above doing what is simple and has worked before. They feel that they have to blaze new trails of camouflaging sales messages. Sales? How gross. … Continue reading

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New Discussion: Marketing Our Commitment!

Those of us in the marketing and advertising professions understand that the work we do is for our client’s benefit. However, as I talk with more and more prospective clients I continue to encounter the same message. The message is … Continue reading

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Comment on: Three Primary Habits: FUE!

Bill Fotsch commented: Bob’s emphasis on Focus, Urgency and Execution make a great deal of sense, not only for the small business owner, but also for the employees of his company. This is precisely what the application of Open Book … Continue reading

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