Comment on: Great Ad – Wrong Client!

Screen shot 2013-05-10 at 10.47.03 AM

Leanne Hoagland-Smith commented:

Advertising is marketing and specifically a marketing channel or tactic. Marketing requires an emotionally compelling message directed to the ideal customer that looks to current pressing wants or needs. 

The K-Mart ad is great and does attract attention and may build a stronger relationship with its intended audience.

If the ad gets an old customer or a new one to walk through the doors because of top of mind awareness after seeing the ad, great. Going through the doors does not necessarily translate into making a purchase.

Leanne Hoagland-Smith
Advanced Systems

About Nate Marks

We live and work in a world of visual images.
This entry was posted in Branding, Business, Design, Marketing and tagged , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s