Comment on: Great Ad – Wrong Client!

Screen shot 2013-05-10 at 10.47.03 AM

Leanne Hoagland-Smith commented:

Advertising is marketing and specifically a marketing channel or tactic. Marketing requires an emotionally compelling message directed to the ideal customer that looks to current pressing wants or needs. 

The K-Mart ad is great and does attract attention and may build a stronger relationship with its intended audience.

If the ad gets an old customer or a new one to walk through the doors because of top of mind awareness after seeing the ad, great. Going through the doors does not necessarily translate into making a purchase.

Leanne Hoagland-Smith
Advanced Systems
@CoachLee
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About Nate Marks

We live and work in a world of visual images.
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