Some type styles shouldn’t be used for body text!

Some type styles really shouldn’t be used for body text when marketing your products!

People are producing more and more type styles and fonts every year. A few of these type faces are very readable, some are totally unreadable, and most okay, but not as good as they should be for legibility. When using these faces for your marketing, advertising, and branding – especially for body text – you should consider one thing: is it VERY legible – can the public, and especially your target audience, read the body text with ease.

When creating headline you have a little more flexibility, but not much, if you want your audience to read beyond the headline. Before you produce your marketing piece don’t be fooled by people talking about how exciting the headline type needs to be, or how the headline must be the most up to date font possible. These are all important, but first of all it MUST be legible to the most people possible. Remember, your message is what counts, because otherwise your money, time, and effort are going down the toilet – and fast.


About Nate Marks

We live and work in a world of visual images.
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2 Responses to Some type styles shouldn’t be used for body text!

  1. Mike Willett says:

    Aw, Nate, there you go again. More common sense that many commen people can possibly understand,
    or, will take the time or make the effort to think about. After all, if you can’t read it, you can’t understand
    it, and if you meet those two criteria, why would you bother? Think about that one. If no one reads
    your ads, why did you spend the time, money and effort, but after all, isn’t that a question that has
    loomed out there throughout history?

    Good design, good type, good message, good sales? Of course, and if you don’t understand that trail of
    thought, please, please either get out of communication, or quit trying to run a business. You are wasting
    your time, and anyone else’s who bothers to attempt to read it. Just be aware that few will bother if
    any of those elements pertain, and it really rides a great deal from the beginning as to whether the type
    face does not get in the way, or simply takes over the design and message.

  2. Pingback: Some type styles shouldn’t be used for body text! |

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