Lewis Elin commented:
Most people who design billboards and the clients who approve them should be drummed out of the advertising corps. Most billboards are crap. (I’d be more specific, but this is a family blog
the best billboards are McDonald’s and the Cracker Barrel. Logo. A single “catchy” line and directions on getting there. That’s it. Mission accomplished. No “chamber of commerce” billboards that list every business, every chirch and every school in the town. No fine script in pastel inks that excite the hormones of the graphic designer but do nothing for the business of the advertiser who is dumb
enough to approve that piece of crap.
If you can’t emulate a McDonald’s or Cracker Barrel billboard, don’twaste your money on outdoor advertising.