Comment on Some type styles shouldn’t be used for body text!

Mike Willett commented:

More common sense that many common people can possibly understand, or, will take the time or make the effort to think about. After all, if you can’t read it, you can’t understand it, and if you meet those two criteria, why would you bother? Think about that one. If no one reads your ads, why did you spend the time, money and effort, but after all, isn’t that a question that has loomed out there throughout history?

Good design, good type, good message, good sales? Of course, and if you don’t understand that trail of thought, please, please either get out of communication, or quit trying to run a business. You are wasting your time, and anyone else’s who bothers to attempt to read it. Just be aware that
few will bother if any of those elements pertain, and it really rides a great deal from the beginning
as to whether the type face does not get in the way, or simply takes over the design and message.

Mike Willett 
Better Life Systems

About Nate Marks

We live and work in a world of visual images.
This entry was posted in Branding, Business, Design, Marketing and tagged , , , , , , , , , , , , , , , . Bookmark the permalink.

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