New Discussion: I Have This Great Idea!

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I was attending a networking meeting and the meeting was coming to an end. I was just about to leave when a woman came over to the table that I was sitting at. She asked if she could sit down. I nodded ‘yes.”                                                                                            

“I understand that you are in advertising,” she said.                                                              

“Well, more branding, but yes we do advertising” I replied.                                              

“I have this great idea.” she said. And, then she went on to tell me that she couldn’t talk about what the idea was (because of legal issues), but she needed a logo for her company.

She didn’t have a name for the business, or a business plan, or a marketing plan yet, but
she wanted to start with a logo. She couldn’t pay me right now, but there would be plenty of money when she launched her start-up company. She said that she would be putting away about $100 to $200 for the logo (trademark) and for the packaging – and for one ad on social media. I said that I was late for another meeting and excused myself. I didn’t give her my card, and hoped that no one else had either.

But, here’s the biggest problem of all: she will get someone to do project.

https://designmarksbizblog2.wordpress.com/

 

 

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New Discussion: Observing and Selecting!

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Although it was a while ago, a lesson that has stuck with me since school (and has certainly helped me as a designer) was one taught to me by my professors: observe and select.

While walking around a local harbor on a bright, comfortable, late winter’s day, I noticed a number of people with cameras were photographing all around me. They were shooting the harbor, the surrounding trees, the various ducks, and the building: the obvious. None of them bothered with the wonderful patterns that were appearing in the icy waters. I selected the scene above, shot it, and stood and waited to see if others would see it. Sadly enough in the half hour I waited no one bothered to really check out the ice patterns – other then just a glance.

In design, advertising, and marketing today a similar thing is occurring. People are in such a rush to get the job done that they miss the most obvious of things – and if they do see interesting forms and trends, they tend to overlook them and do what everyone else is doing. It seems to have become a rush to mediocrity.

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Comment on: New Discussion: Networking and Fishing!

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Mike Willett commented:

The word Networking has been made very popular these days, primarily through companies such as Amway, to describe their form of business. Though many hot shots in the business world laugh at such a company and their members, you must remember that two men began a company that has reached well over 11 billion dollars in sales. That has to stand for something, and is an excellent indicator that networking can be extremely beneficial to those that use it as a process for furthering their businesses.

Learning how to be in touch with others in business, how to communicate need about information, product, association with others and more that come with networking, can, and is quite beneficial. Most any business can benefit from some of many forms of networking, yet many refuse to understand what really is very basic and very needed communication and sharing of ideas and information.

Though the word networking has been the “over used” term in the last 10 years, the very act itself has great benefit to those that use it properly. In other words, communication with others actually still works. Imagine that!

 

Mike Willett
somedid@gmail.com
http://www.MW360Tours.com
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Comment on: Comment on: Downgrading (if it doesn’t work – break it)!

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Mike Willett commented:

Over complicating our World has become the national pass time. Perhaps if we legalized and then planted the geranium “in pot”, we would get more ideas and results, or just not give a damn!

 

Mike Willett
somedid@gmail.com
http://www.MW360Tours.com
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New Discussion: Networking and Fishing!


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Today it seems that the basic way to get to new prospects is by networking. Defined by Webster as: the exchange of information or services among individuals, groups, or institutions; specifically: the cultivation of productive relationships for employment or business.

It reminds me of a fisherman digging through his daily catch looking for that perfect fish. Maybe we should call it “Fishworking!”

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Comment on: Downgrading (if it doesn’t work – break it)!

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Gordon Stromberg commented:

I’m starting to think those thoughts about the installation of the new Word program on my new computer… each program format created to be less than the best in readability. If you can find it, you can create two columns, but it’s certainly a challenge. Planting a geranium is so much more direct, once you get the plant out of the pot.

 

Gordon Stromberg
growow@aol.com
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Comment on: Downgrading (if it doesn’t work – break it)!


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Laird Scott commented:

A perfect description of Yahoo!/Flickr.

Laird Scott
laridascott@yahoo.com
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