Category Archives: Product design

New Discussion: Designistration!

There are so many really bad logos (trademarks, service marks, brand marks, etc.) in the marketplace now a days. Symbols that may be cute, or funny, or colorful, but don’t provide the basic needs of a real logo. As you … Continue reading

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New Discussion: Hey Folks, there is NO Free Shipping!

Some of us are aware that there is no Santa Claus – and no Easter Bunny – and no Tooth Fairy. Well, there also is no free shipping! True, you may not find a fee for shipping on your purchases, … Continue reading

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New Discussion: The Purpose of a Logo!*

We all know the general purpose of a logo: to identify an organization, a product, or an event. But, that’s just a surface explanation. What do we really mean – and how do we accomplish that goal? In order to … Continue reading

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New Discussion: Degrading your Website!

Several years ago we were called in to redeveloped a simple website because it was not pulling in traffic. The basic pages and text were fine, but the graphics was off-putting. The site was so dull and the navigation difficult, … Continue reading

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New Discussion: I Have This Great Idea!

I was attending a networking meeting and the meeting was coming to an end. I was just about to leave when a woman came over to the table that I was sitting at. She asked if she could sit down. I nodded ‘yes.”   … Continue reading

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New Discussion: Observing and Selecting!

Although it was a while ago, a lesson that has stuck with me since school (and has certainly helped me as a designer) was one taught to me by my professors: observe and select. While walking around a local harbor … Continue reading

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