New Discussion: Observing and Selecting!

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Although it was a while ago, a lesson that has stuck with me since school (and has certainly helped me as a designer) was one taught to me by my professors: observe and select.

While walking around a local harbor on a bright, comfortable, late winter’s day, I noticed a number of people with cameras were photographing all around me. They were shooting the harbor, the surrounding trees, the various ducks, and the building: the obvious. None of them bothered with the wonderful patterns that were appearing in the icy waters. I selected the scene above, shot it, and stood and waited to see if others would see it. Sadly enough in the half hour I waited no one bothered to really check out the ice patterns – other then just a glance.

In design, advertising, and marketing today a similar thing is occurring. People are in such a rush to get the job done that they miss the most obvious of things – and if they do see interesting forms and trends, they tend to overlook them and do what everyone else is doing. It seems to have become a rush to mediocrity.


About Nate Marks

We live and work in a world of visual images.
This entry was posted in BlogHome, BlogHome\, Branding, Business, Design, Marketing, Product design, Uncategorized. Bookmark the permalink.

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