New Discussion: Downgrading (if it doesn’t work – break it)!

Downgrading 01

There is a strange phenomenon going on in the marketing and advertising world. The consistent downgrading of good websites, advertising, and logos. We seem to be going through a phase that if a marketing, or advertising, piece doesn’t pull in the predicted results (within a short time span) then it should be revised – and/or discarded. If it doesn’t work break it!

That reminds me of the child that receives a new toy – and if it doesn’t work the way he/she expects – the child finds a way to break the toy. However, as adults we should realize that it takes more then a website, or a marketing piece, to move a product. We need to send our audiences to our websites – and yes – it will take time and money to do that – and no – it is not a guarantee of success. But, it is the proper way to manage your marketing. Just placing an ad (anywhere: magazines, social media, the movies) is not the answer. All types of marketing need a consistent campaign to move audiences to a buying position. So, plan your strategies – and work your plan. Don’t expect miracles in today’s crowded fields – because it takes the viewer (consumer) time to trust in your product, or service, via your marketing/advertising campaign.


About Nate Marks

We live and work in a world of visual images.
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