Comment on: Another Great Apple Ad!

Pencil 002

Ted Bondhus commented:

It’s a nice commercial and creative in it’s execution, but the commercial goes on and on about the thickness and they only shaved 1.3mm from the thickness. The first gen iPad Mini and the iPad Mini Retina is the same thickness as the new iPad Air.

When comparing at the MacBook Air and the MacBook categories, there is a significant reduction in cost, size, weight and computing power for the Air… The iPad Air is the same cost as the last generation, more powerful and slightly smaller. The improvements are nice, but I think they made a mistake by branding it under the Air category. It’s better than that.

Ted Bondhus
Art Director
Cosmetic Promotions
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About Nate Marks

We live and work in a world of visual images.
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