New Discussion: Another Great Apple Ad!

Pencil 001

Apple is airing a new commercial for its new iPad Air. One of the features of the new tablet is how thin it is. The commercial shows a pencil and describes attributes that one might associate with that type of writing instrument. However, the final scene shows that it is an iPad Air tablet that they are talking about – and it is so thin that it has been hidden by the pencil.

An interesting commercial produced by TBWA of the Omnicom Group. Check it out at:


About Nate Marks

We live and work in a world of visual images.
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