Comment on: Being Too Cute!

As In 02

Lewis Elin commented:

That b.s. exists because some people think that “cutesy” is the equivalent of, or superior to, effective communications. They’re afraid of the truth, afraid to tell a simple story with truth and benefits that convince. They’re afraid of the truth because they equate goals with achievements, and theory with truth. The only truth is the reality that works.

Lewis Elin

About Nate Marks

We live and work in a world of visual images.
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