New Discussion: Being Too Cute!

As In

In today’s world  we are surrounded by of a myriad of advertising and promotional messages – and on a continual basis. So, I don’t understand why people who are trying so hard to get to their market  – blow it by not being direct with their audience.  A case in point is a current advertising campaign running for  Moto X. One ad that I’ve seen shows a picture of one-half of each of two cell phones. The text is running between these phones. It reads as follows:


“As in, not three” is really, really cute, but if you are serious about advertising a particular product wouldn’t it be more to the point to just say:


Why risk loosing even one potential buyer for the sake of cuteness, or your portfolio?


About Nate Marks

We live and work in a world of visual images.
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2 Responses to New Discussion: Being Too Cute!

  1. Michael Dunn says:

    A very wisw observation. I wonder why more marketing people don’t realize this!

  2. Lewis R. Elin says:

    It’s intellectual arrogance. Too many intelligent, but arrogant snobs think they’re above doing what is simple and has worked before. They feel that they have to blaze new trails of camouflaging sales messages. Sales? How gross. It’s marketing, making connections, customer experiences and all that happy horse crap. As a hard core sales manager who grew up “counting smoke stacks” said that “If you want to sell John Smith what John Smith buys, you have to see the world through John Smith’s eyes.”

    God forbid that the arrogant snobs who populate today’s advertising would stoop so low as to use the word “sales” in conjunction with their efforts. Don’t youse guys know that it is their responsibility and their mission to blaze the trails of new graphic experiences? Communicate clearly, quickly and effectively with simple statements and graphics that enhance the sales story. Never! It’s being obtuse that wins awards, not selling product. Don’t you know that?!

    Lewis R. Elin
    Lewis R. Elin / cosulting

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