Mike Willett commented: Everybody’s Talking About It – Content Marketing is King part 1 – the What and How!
Spencer has provided all of us with some great content here, himself. I especially love the “there is no I in content marketing”, a comment many need to hear, over and over again. It is also advice that is rarely taken anymore, so those of us that decide that he is right will gain far more than expected.
Over the years I have found that the one resounding failure of designers, agencies, etc., is that the ego in the field is the monster in the closet. Put yourself aside, promote your business, not yourself, and I think you will find that current and future clients will tend to pay much more attention to what you have to say.
Better Life Systems