Comment on: How Many Pages Should Your Website Have?

Website 4

Scott Cronn commented:

Your Company Website should be updated and current. No previous people on it.

You need to show the customer why they are looking at it and what is the value to their organization.

Examples are:
Customer Interaction (ie) Ability to obtain info they desire
Ability to contact the right people
Value to their organization

The WORST thing you can do in my opinion is show them 2 pages full of their HISTORY!
The customer will skip this and look for the best bottom dollar. Show them your WINS!!

Scott Cronn
Senior Leadership Team at Roscoe
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About Nate Marks

We live and work in a world of visual images.
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One Response to Comment on: How Many Pages Should Your Website Have?

  1. Lewis R. Elin says:

    A website, like direct mail letter, should tell the complete story in the fewest number of words. As for graphics, most websites either have too many or not enough or the wrong ones. As with a printed brochure, the graphics should be the last item chosen. Heresy, I know. But read on.

    the creative genius should first tell the complete story in words. Just words. No pix. then when he and the team or whoever is / are satisfied that it’s a comprehensive job, THEN decide what graphics will enhance the story. That way the right graphics will be chosen, not a bunch of junk that someone throws in because they like the pretty pictures. Graphics will enhance; they won’t do the whole job.

    It’s so simple and logical which is why too many “professionals” don’t have a clue about doing brochures or websites.

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