New Discussion: It’s Not Just About the Media!

Media 01

Getting a good return on your advertising dollar is not just about what media you place the advertising in – it’s about where your customer base is – and what media is best used to reach them, and at the most reasonable cost.

Research to find your customers (or clients):

1) who are they,
2) where do they live and/or work,
3) at what times are they reachable,
4) what media are they attracted to, and
5) the most efficient media to use to get their attention.

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About Nate Marks

We live and work in a world of visual images.
This entry was posted in Branding, Business, Design, Marketing and tagged , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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