New Discussion: It’s Not Just About the Media!

Media 01

Getting a good return on your advertising dollar is not just about what media you place the advertising in – it’s about where your customer base is – and what media is best used to reach them, and at the most reasonable cost.

Research to find your customers (or clients):

1) who are they,
2) where do they live and/or work,
3) at what times are they reachable,
4) what media are they attracted to, and
5) the most efficient media to use to get their attention.


About Nate Marks

We live and work in a world of visual images.
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