Comment on: When is a Logo Not a Logo?

News Corp logo art 3

Lewis Elin commented:

Stupid logo. A logo should either communicate something about the organization or be pleasing asthetically. Even if it does not communicate a message, it should be pleasing to the eye or even create curiosity. this piece of shit is a SGT Schultz logo: it communicates NOTHING. Well, perhaps it communicates confusion and if it evokes any curiosity, it is “what kind of a stupid asshole did this.” I very much like how News Corp has improved the Wall Street Journal with expanded opinion pages and an outstanding weekend edition. They should stick to news and features and leave graphic communication to people who understand it. This piece of shit is ego driven and deserves to be flushed away with the other related waste products.

Lewis Elin

About Nate Marks

We live and work in a world of visual images.
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