New Discussion: Inviting Contacts to Connect on LinkedIn? Answer the Why?


Linkedin art 01
There are good ways, and not so good ways to invite someone to become a LinkedIn connection.

We have all received the template invitation. “I’d like to add you to my professional network on LinkedIn.” Or the classic, “Bob has indicated you are a fellow group member of LinkedIn Linkers Linking Linkers.”

Both beg the question WHY? Why do you want to connect on LinkedIn? “Do you want to connect for my services? Do you have an opportunity would like to share? Or do you have some product of service that you want to try and sell to me and all of my contacts?” WHY?

I make it a practice not to accept LinkedIn invitations unless I have met or talked with the
inviter, or unless the inviter answers the question WHY?

As you begin or continue to build your contacts, try and answer the “WHY” question. Remind the person where and how you may have met. Discuss the synergies you might have with the other person. Perhaps you have just moved to a new city and are looking to establish ourself in the community. There are a myriad of reasons why people connect. But just take a few extra minutes and answer the question, “Why?”.

Let me share one invitation I recently received that really answered the “WHY?” question. In a recent request to connect on LinkedIn, Kirk Dixon, Chief Learning Consultant at PRMCG, stated he had reviewed my background and why he wanted to connect, discussed his business and expressed how he believed we could benefit each other by connecting.

The lessons to be learned by Kirk’s invitation to connect on LinkedIn are simple. He answered the question, “Why?”

Spencer Maus
SpencerConnect
smaus@spencer-connect.com
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About Nate Marks

We live and work in a world of visual images.
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