Comment on: Is Your Website Working for You?

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Mike Willett commented:

Would you call this commentary a gross over-simplification? Many would, yet they would be missing the heart and soul of this direction. Today, the trends seem to be, just how much can we actually cram into a web site, then the site owner sits back and waits for the sales to roll in. Rarely does that happen.

Why would anyone in our current directions in society want to make things more
complicated, time consuming and confusing? If that is the direction of your web
site, you are quite simply doomed. Most everyone today has more on their plate than common sense would dictate. If you can help a potential customer make it through your site in the simplest, most straight forward manner while still helping them accomplish their purpose for visiting your site, not only do they win, you do too! This approach makes it far easier for your customers, it is something they will share with their friends and business associates, and you win.

This subject is actually a commentary on an old adage in design, “less is more,” and if you don’t take this road, you will discover that your travels in business are headed for a very difficult path. Make your potential customer’s requirements easy for them to get the information they need, make the order they wish to make, and give them all the guidance you are capable of without filling their lives with needless information and confusion. Now you, the business owner, will win, simply because you are making it easier for your clients to win.

Mike Willett
Better Life Systems

About Nate Marks

We live and work in a world of visual images.
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