Comment on: 17 Ads and Promos!

17 Ads 02

Mike Willett commented:

Advertisers must recognize the limits of attention regarding their potential clients. When agencies and their clients begin to abuse the normal attention span of potential customers, they invaritibly begin the process of loss. Loss of business, lost of customers, loss of interest, etc., yet many in corporate America seem to side with the idea of “more is even better”, when it clearly is not.

Intelligent advertisers realize that the world of advertising must be studied, carefully implemented, and tracked. Most advertisers never get past the idea of doing an ad, let alone doing the research that should go with all effective
advertising. Just throw some mud on the wall and expect it to stick, never mind the negative thoughts that they accumulate against their company.

Mike Willett
Better Life Systems

About Nate Marks

We live and work in a world of visual images.
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