New Discussion: Consumer Packaging!

Grocery Shelves 2Consumer packaging, especially packaging that is presented on shelves in grocery stores, department stores, and big box stores, can often get lost in the visual array being presented to the viewer. When your packaged product is among thousands of other products, as well as duplicates of your own product – how does your product stand out? It is always important to describe your product on your package, but too much visual information in a crowded setting can cause your package to blend into the background like camouflage.

You have several visual factors that you need to deal with: size, color, text, and
images. Here (like in all aspects of branding) you need to rely on three main design principles – be sure to be:

1) simple,
2) consistent, and
3) integrated with your other products.

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About Nate Marks

We live and work in a world of visual images.
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