Consumer packaging, especially packaging that is presented on shelves in grocery stores, department stores, and big box stores, can often get lost in the visual array being presented to the viewer. When your packaged product is among thousands of other products, as well as duplicates of your own product – how does your product stand out? It is always important to describe your product on your package, but too much visual information in a crowded setting can cause your package to blend into the background like camouflage.
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