Comment on: Missing the Opportunity!

 

Picture 1Mike Willett commented:

Some advertisers feel that more words mean more results. Some feel just the
opposite, but getting it just right is rapidly becoming a lost art. Brief, smart,
to the point use of copy is one of the most important caveats in the field, yet one
rarely paid attention to. Most ad readers are not planning on getting something to
drink, finding a comfortable chair, and spending the afternoon reading ads. The
advertiser has an extremely brief window to get the job done, so why don’t we work
harder at it? If you are advising clients on their advertising, you owe it to them
to provide them with this kind of direction. Volume is not necessarily quality!

 

Mike Willett
Better Life Systems
www.BetterLifeBizApps.com
Advertisements

About Nate Marks

We live and work in a world of visual images.
This entry was posted in Branding, Business, Design, Marketing and tagged , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s