For a couple of year’s I have been passing a particular billboard along the expressway. It’s not a bad piece of advertising, but it just doesn’t do the best job – even tho it is so close to doing what it should be doing. The billboard is blue with large, easy to read white type. It has only a few words, and as a billboard is a well crafted and it’s a well positioned advertisement. It talks about taking a commuter train instead of driving. The text reads: “We’re on Time, Are You?” followed by a Metra logo. At first glance it seems to work, but not really. It relates to someone being on time, but the viewer has to get to the end of the sentence to find out who is on time.
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