For a couple of year’s I have been passing a particular billboard along the expressway. It’s not a bad piece of advertising, but it just doesn’t do the best job – even tho it is so close to doing what it should be doing. The billboard is blue with large, easy to read white type. It has only a few words, and as a billboard is a well crafted and it’s a well positioned advertisement. It talks about taking a commuter train instead of driving. The text reads: “We’re on Time, Are You?” followed by a Metra logo. At first glance it seems to work, but not really. It relates to someone being on time, but the viewer has to get to the end of the sentence to find out who is on time.
CONTACT DesignMarks.biz for innovative branding and identity.
DisclaimerPlease note that the views and opinions expressed herein are those of the author(s), and do not necessarily reflect the views of the blog owner DesignMarks.biz. The ruminations, and opinions expressed in this blog, and in any blog articles hereto before, or hereafter published, are solely those of each of the authors. They are not approved by, reflective of, or edited by the institutions of which I am affiliated, nor by persons affiliated thereof. This blog is an expression by the author(s) to generate discussion, awareness, and interest in the marketing, branding, advertising, and creative services process, and the search for knowledge in these areas. Any republication, or quotation of the expressions made herein by the author(s) is strictly prohibited without written permission of said author(s).
Lewis R. Elin
Lewis R. Elin Consulting
Bruce Glassner Creative Services
George S. Pavlik, Attorney
Husch Blackwell LLP
Powell Photography, Inc.
Better Life Systems
- Hey Loree, Happy Birthday to you 🎉🎊🎂🎉 2 months ago
- © 1963-2016 by DesignMarks Corporation. All rights reserved. No part of this document (images, photos, illustrations, and text contained on this website) may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of DesignMarks Corporation.