New Discussion: Don’t Over Think Your Brand!

Light Bulb 2

A friend of mine sent me a link that he thought would interest me – it did – and I’ll pass it on to you. Sometimes after their brand is well established a company will try to rebrand itself (or its product, or service) in order to improve its position in the marketplace. If the company is loosing sales and market share then this might be a good idea, but  –  first the company should look at all the other items that have (and are) impacting it sales effort. In addition, the company needs to look at the good will that the current brand has in order to determine if rebranding would really help in bringing the product, or service, back to the forefront of the target market.

The following article “5 of the worst rebranding disasters…” illustrates what I am talking about: http://www.ragan.com/Main/Articles/46493.aspx#

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About Nate Marks

We live and work in a world of visual images.
This entry was posted in Branding, Business, Design, Marketing and tagged , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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