New Discussion: Advertising So Good You can Taste It!

Taste Me

We are used to advertising using language and sound – and visual technology such as illustration, photography, and motion images. In the 1970’s with the development of treating paper and other items with a microfragrance coating came the “scratch and sniff” ads – and we’ve been scratching and sniffing ever since.

The latest sensory advertising technology is “tasteable” coatings applied to various surfaces. Check out this link: http://designtaxi.com/news/355977/The-World-s-First-Tastable-Print-Ad/.

Love to hear your responses.

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About Nate Marks

We live and work in a world of visual images.
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One Response to New Discussion: Advertising So Good You can Taste It!

  1. Mike Willett says:

    This is just way too much. Only the ad world could come up with this one. It will be the brunt of jokes for
    years to come. That said, I would assume that all of that attention, if it garners any, would gain notice
    for the product, but I for one, would much rather have the real thing, even if it isn’t good for you.

    I for one, never smoked an anti-weed ad, nor tasted a bra ad. I thought about a dinner of women’s
    under garment catalogs, but just couldn’t work up the appetite when there was so much better within
    reach.

    As to whether I would love breathing in the fumes of the latest Ferari, well, I don’t think so. I also don’t
    want to inhale Santa’s pipe, nor lick the football team’s shoes or underwear.

    Sometimes it is not the real experience or “taste” we are after, as the name Fanta would imply. Some-times
    what we really want is something beyond description, or, just plain good, and we don’t need an artificial
    way to discover whether we like it or not. I’ll take a pass on this one.

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