Comment on: The Little Things Can Also Cost You from a Legal Standpoint!

Law Suit article graphic 2

Here we go. Hold on tight. When the legal community gets involved in commerce, you had 
better beware. As I began this comment, my youngest, who is involved in the merchant services
 industry, came in to tell me that Visa and MasterCard sued to be able to add on fees, and won.
 The consumer in this country, tends to overlook small items that eat a hole in their finances, but
 will they continue? 
In Florida, where I live, many gas stations are advertising and offering cheaper prices if you use their 
brand of credit card to purchase gas from them. I notice that they have lost business doing it; and
 opened the door for cheaper prices and more business for their competition. This is a field that will
 become a hornet’s nest in the process, and the consumer will be in the middle. That said, however, the 
smart consumer will win this one, and the merchant may very well lose.

How does this work for the advertiser and the can of worms this may very well cause them? Are you ready to hire an attorney to check your every move? If not, get ready to do just that. Our World becomes more and more complicated and if the advertiser is not aware of these challenges, it could
 cost them a fortune to opened the door to competition.

Mike Willett
Better Life Systems

About Nate Marks

We live and work in a world of visual images.
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