Comment on: Does Text Marketing Bother You?

Texting 5Susan Campbell commented:

I actually disagree with this stance, both as a consumer and a marketer. I only “opt
in” for those marketing messages I want to receive, so I actually get to make a
choice in the advertising to which I am exposed. While this writer makes some valid
points, he also ignores the value of a strategic text marketing initiative.

Susan Campbell

About Nate Marks

We live and work in a world of visual images.
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One Response to Comment on: Does Text Marketing Bother You?

  1. Mike Willett says:

    Interesting. The idea that the receiver would be interested in advertising on a private, personal device is a
    huge leap. It takes years to get people used to new ideas, and especially to ones that are considered to
    be invasive. Add to that the inherent dangers of text messaging, and you’ve got a real challenge in
    education and habit changes. If the advertiser does not understand the need for being the one that is
    charged with such responsibilities, then they need to reconsider the issue. If the advertiser does understand
    this responsibility, they may well be a step ahead of their competition. That said, I think it is a slippery
    slope and the question needs to be asked…do you have the ability and the time, or should you look for
    a more conventional route? Something to think about, and there in lies the conundrum…does the
    advertiser think, or do they expect their market to do all the heavey lifting.

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