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In this era of mass communication we are surrounded – and bombarded – with marketing and advertising messages, especially in urban areas. These messages reach us via radio, TV, outdoor advertising, direct mail, Facebook, Twitter, magazines, newspapers, etc., and on a 24/7 basis – if we let them. I have no problem with good marketing and advertising – that’s how we learn about so many of the things that we need and desire — by the process of well-directed marketing and advertising. The problem isn’t the concept, it is the amount of material that we are asked to take in, and then to filter through, to find what is of interests to us – as the individual target.
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