New Discussion: Communicate a Message to Your Target Audience!

Read This Buy That

How many times have we read, heard, or seen an ad – and not instantly understood the message. Even if the ad has impact and interest we still need to know what the product, or service is – and what we are being asked to do: buy the product or service, or tell others to buy the product or service.

Whether you’re writing ad-copy for a brochure, TV, radio, a website, or an email campaign, use the AIDA method to drive prospects through the sales process. To do this write copy that will accomplish the following four objectives:

* grab the targeted individual’s Attention,

* capture their Interest,

* create a Desire, and

* convince them to take Action.


About Nate Marks

We live and work in a world of visual images.
This entry was posted in Branding, Business, Design, Marketing and tagged , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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