Richard Eastline commented:
It may be smart if you’re dealing with talented people who actually create rather
than adapt a design from their collection of generic-style logos. The objective is
to get a design that has some relation to the subject, whether a retailer or a sole
proprietorship. That means knowing a lot about things like location, character,
business philosophy, even a color or colors associated with the client’s operation.
You don’t have to plumb the depths to create a usable logo; an adapted generic may
very well fit your needs. But, if you’re shooting for the stars and want a
distinctly recognizable emblem standing in for who you are, then you’re better off
dealing one-on-one with a design pro.