A Change for the “Badder!”

It’s a change for the badder… ’cause we don’t know no better! 

We have been in this Great Recession for an extended period of time, and that causes businesses to continually make changes just in order to keep afloat. Now that is natural: however, change without thought is damaging to one’s business in ways that some owners can’t seem to foresee. The main purpose of marketing is to create a call to action. It is to get an organization’s message out to the target audience/market – a message that will produce a response via interest, or sales. 

Today, for both good and bad, we have a population that has doubled since the beginning of World War Two, technology that has expanded at an explosive rate, and buying power that has been greatly reduced in the past decade. 

This combination has produced some interesting situations. In marketing, branding, advertising, and the creative services for instance, we have better tools to define the market’s needs – combined with a great many more unqualified people consulting in the marketplace. This is mainly because there is little in the way of determining someone’s qualifications in most of these fields. While, at the same time, computing technology has allowed a tremendous amount of people to hang out their shingles without the proper background an proper experience. 

Here are a few examples: 

1) a company with an excellent brandmark changes the logo rather than promoting the brandmark, 

2) a not-for-profit company who has a dated name decides to keep the name, and install a logo remisiant of the1940’s, plus

3) ninety-nine percent of the political TV ads running during this election campaign.




About Nate Marks

We live and work in a world of visual images.
This entry was posted in Branding, Business, Design, Marketing and tagged , , , , , , , , , , , . Bookmark the permalink.

One Response to A Change for the “Badder!”

  1. Mike Willett says:

    Nate’s got his finger on the pulse again, be careful. You may suffer from an over dose of common sense.
    No qustion that many think they are fully qualified to tell other businesses how to market, but be sensible,\
    take a look at their success rate. If they don’t have a great success history for their own business, why
    would you listen to what they have to say, or, why would you try to market your own company?

    Marketing is a difficult and major effort, and one that requires constant attention. Why is it on the back
    burner of most companies? Because they are destined for failure, why join them?

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